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World

What Gen Z need to know about the 1990s

3 November 2024

5:00 PM

3 November 2024

5:00 PM

‘Nothing,’ said Vladimir Nabokov, ‘revives the past so completely as a smell that was once associated with it’. If smell is the most evocative of all the senses, it seems that Gen Z’s fabled nostalgia for the 1990s has reached new heights. It isn’t just the fashions and music they’re now spending their money on but also the decade’s fragrances.

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