Christmas television adverts are meant to be comforting, homely, and traditional. While some find these offerings, especially John Lewis’s, overly twee and sentimental, most would agree that festive adverts should be kept clear of politics – overt or otherwise.

This unspoken consensus, however, appears to have been lost on those behind the new Boots Christmas TV commercial, an advert stamped with hallmarks of the hyper-liberal politics that, all year round, bring so little joy and cheer to the nation.