Jaguar’s disastrous makeover has left many people wondering if it isn’t April Fool’s Day. It’s not, of course. After 89 years of success with pale, stale males, Jaguar – which is relaunching as an electric-only brand – has decided a new clientele is in order.

Its logo, written as JaGUar, ‘seamlessly blend(s) upper and lower case characters in visual harmony’, the company claims.