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The must-have novelties nobody needed

Richard Loncraine and Peter Broxton, designers of surreal ‘executive toys’ in the 1960s, reveal the frailty and vanity of a time when ‘poets, pop stars and miniskirts were everywhere’

14 December 2024

9:00 AM

14 December 2024

9:00 AM

Loncraine Broxton: Innovations and Executive Toys 1969-1997 Richard Loncraine and Peter Broxton

Four Corners Press, pp.160, 15

Many reviewers start work with a peek at the book’s index. Here you find Gladys Goose Lamp, Choo Choo Chain and Dynamite Candles – novelty gifts (the ‘executive toys’ of the title) that made a small fortune for their creators. You might therefore think this a very slight book – so slight that its value could be dispersed by the mildest of zephyrs.

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