In Competition 3381 you were invited to write a proposal for the rebranding of a well-known product/entity to aim it at an entirely different market. It was of course inspired by Jaguar’s gender-fluid relaunch ad, which has already somehow faded into distant memory by now.
The idea here was to rebrand an existing thing rather than reinvent it, but the lines blurred sometimes.
Already a subscriber? Log in
Subscribe for just $2 a week
Try a month of The Spectator Australia absolutely free and without commitment. Not only that but – if you choose to continue – you’ll pay just $2 a week for your first year.
- Unlimited access to spectator.com.au and app
- The weekly edition on the Spectator Australia app
- Spectator podcasts and newsletters
- Full access to spectator.co.uk
Or
Unlock this article
You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.
Comments
Don't miss out
Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.
SUBSCRIBEAlready a subscriber? Log in