Features Australia

Madness lingers

Nothing entertaining about woke

1 February 2025

9:00 AM

1 February 2025

9:00 AM

Despite a long, unbroken string of abject failures for the so-called woke approach to attracting customers, it seems that the corporate elites cannot help themselves. They must cram woke themes into areas of marketing and corporate strategy where they were never meant to go.

The election of the decidedly anti-woke President Trump, a series of customer revolts, and another string of financial disasters in 2024, might fray the confidence highly paid company executives have when it comes to using transgender issues, diversity, inclusion, equity and most other parts of the modern, progressive agenda in products and marketing.

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