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Notes on...

How ‘Boom Boom’ are you?

15 March 2025

9:00 AM

15 March 2025

9:00 AM

Do you Boom Boom? Or are you just Booming? Can Boomers Boom Boom or is it just for Zoomers? Can you Boom Doom? Hear me out: I’m getting to grips with the new vibe shift. In December, Sean Monahan, an American trend analyst, announced the arrival of the ‘Boom Boom’ aesthetic, which he described as a ‘pure expression of excess’ or ‘an Eighties archival look that is maximalist in its appetites’.

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