Advertising

Nothing beats a 1980s brick phone

3 August 2024 9:00 am

In the late 1980s, a story entered advertising folklore. A group from an ad agency had boarded an evening train…

Is there such a thing as too much empathy?

7 October 2023 9:00 am

Back in the 1970s, a less politically correct age, there was a standby formula for television advertising known as 2Cs…

The myth of the typical Brexit voter

5 February 2022 9:00 am

In Jake’s Thing, Kingsley Amis gave it a name: he called it ‘the inverted pyramid of piss’: ‘One of [Geoffrey…

The irresistible lure of classified ads

29 January 2022 9:00 am

The seduction of back-page ads

The Mozarts of ad music

10 April 2021 9:00 am

Richard Bratby meets the hidden men and women composing melodies to make you buy

The art of the public information ad

27 February 2021 9:00 am

The art of the public information ad

advertising

Why the left wants a political advertising ban

2 November 2019 1:45 am

An easy, crowd-pleasing opinion column would maintain that banning political adverts from social media platforms is wrong because it implies…

Nigel Farage

Just do it: the advertising industry should embrace its right-wing roots

3 August 2019 9:00 am

Am I allowed to mention Nigel Farage? Of course I am, this is The Spectator, and its readers enjoy analysing…

Transforming Goosefish into Monkfish: branding’s slippery secrets

1 June 2019 9:00 am

We live in a logic-obsessed world, from computer modelling of the economy to businesses run by spreadsheets. But we also…

Could my slogan have swayed the Brexit vote?

25 May 2019 9:00 am

People sometimes ask what slogan could have swayed the Brexit vote: the opposite of the touchstone phrase ‘Take back control’.…

Caption: Nike’s new campaign starring American football quarterback Colin Kaepernick strains to be poetic. Photo: Getty

When did advertising become so banal?

22 September 2018 9:00 am

Walking down the street on my lunch break, I sometimes pass a delivery man wheeling a large handcart of Japanese…

Why can’t podcasts be more like Radio 4?

12 May 2018 9:00 am

Now here’s a series that would make a brilliant podcast but is also classic Radio 4 — they don’t have…

Man machine: Fritz Kahn’s ‘Der Mensch als Industrieplast’, 1926,which shows the body not so much as a sacred temple as as a churning and industrious factory

Vital signs

30 September 2017 9:00 am

Exhibit A. It is 1958 and you are barrelling down a dual carriageway; the 70 mph limit is still eight…

The most annoying word in advertising

5 March 2016 9:00 am

There’s a plague of first-person advertising

‘Socialist realism and pop art in the battlefield’, 1969, by Equipo Cronica

The World Goes Pop at Tate Modern - our critic goes zzzzz

19 September 2015 8:00 am

The conventional history of modern art was written on the busy Paris-New York axis, as if nowhere else existed. For…

When did the advertising industry get so obsessed with swearing and innuendo?

21 February 2015 9:00 am

The advertising industry is obsessed with innuendo and dirty words

Still life in the old slogan: Maurice Saatchi’s famous 1978 poster was adapted three decades later when the unemployment figures were announced in March 2009

Even the people who make political adverts aren’t sure they work

14 February 2015 9:00 am

It is a common prejudice about modern politics that it is all focus groups and spin, all public relations and…

How consumer habits are subject to the law of unintended consequences

31 January 2015 9:00 am

Some time in the 1960s, a group of people in an advertising agency (among them Llewelyn Thomas, son of Dylan)…

Why does Amazon think my friend is a kidnapper?

22 November 2014 9:00 am

About four years ago, an irate father in Minneapolis walked into his local Target shop with a complaint. He wanted…

The fightback against wackiness starts here

1 November 2014 9:00 am

Forced, studenty wackiness has taken over our culture. It’s time to take a stand

Very bad poems on the Underground

8 March 2014 9:00 am

My husband was surprised by quite a bit when we travelled by Underground in London the other day. Although he…

Why I'm on board for the homophobic bus

1 February 2014 9:00 am

London has long since lost its allure for me — altogether too many cars, foreigners, cyclists, middle-class liberals and people…

Steve Punt's diary: Britain is now living in a middle-class parody of itself 

7 December 2013 9:00 am

One of the most dispiriting experiences currently available is any commercial break during a televised football match. In a Champions…

Dear Justin Welby – here’s how you can really take on Wonga

3 August 2013 9:00 am

I’ve been in the pulpit again, this time to salute the centenary of the death of Charles Norris Gray, a…