Peeves
The most annoying word in advertising
There’s a plague of first-person advertising
Beware of misusing ‘be aware’
My husband pointed with his stick, which he carries not to steady himself but to cudgel pedestrians out of his…
Are we at peak ‘peak’ yet?
Near Victoria Station in London they began to build a tower-block advertised as ‘The Peak’. I expected it to resemble…
Should we just stop using ‘fulsome’?
It’s funny that two much misused words end in —some: fulsome and noisome. Noisome is the less often used at…
Why I hate ‘I love that…’
I had never heard the Country (Red Dirt) singer Wade Bowen before, although his latest album Hold my Beer (Vol 1)…
Should you be prejudiced against ‘pre-’?
‘Pre-diabetes is an artificial category with virtually zero clinical relevance,’ said an American professor in the Times. A friend of…
After ‘literally’, is it time to start a Neighbourhood Watch for the OED?
There was outrage last week when it was found that the Oxford English Dictionary had listed one sense of literally…
